Management and Leadership in Education, Harvard Graduate School of EducationEducation:
DBA, Mississippi State University
MBA, PSG College of Technology, India
B.S., Ethiraj College, Madras University, India
Rama Yelkur is the dean of the School of Business at St. John Fisher College and leads all facets of the School, providing strategic vision and direction. Prior to Fisher, she served in a variety of roles including dean of the College of Business and Management at Saginaw Valley State University in Michigan, director of international business programs, and professor of marketing at University of Wisconsin-Eau Claire, and marketing faculty member at Texas A&M International University.
Dr. Yelkur has nearly three decades of consulting experience in sports marketing, advertising, and sponsorships, working with organizations such as Kimberly Clark, NBC Universal, and the NFL. Her work on Super Bowl advertising, in particular, has been cited in national media including The Wall Street Journal, The New York Times, Forbes Magazine, Fortune, Kiplinger, and USA Today. She is also frequently contacted by CNBC, CNN, FOX TV, and producers of shows and media buyers regarding Super Bowl advertising. Learn more about her work on Super Bowl advertising.
Her research has appeared in International Business Review, Journal of Advertising Research, Services Marketing Quarterly, Journal of Euromarketing, Journal of Marketing Communications, Journal of Global Academy of Marketing Science, Journal of International Marketing and Marketing Research, and Business Horizons, among others. She has consulted and conducted corporate training internationally including in countries such as France, Portugal, Spain, and Vietnam.
She is the recipient of several grants through the U.S. Department of Education that she used to help SMEs become globally competent and successful and to conduct that have student programming. In addition, she has extensive international experience and has been instrumental in establishing partnerships with Universities in Greece, Ireland, Netherlands, China, and India. Her passion is to educate business students to become globally competent and provide them with the skills to function in a contemporary, globally intertwined, technologically advanced workplace.
Dr. Yelkur currently serves on the board of the Junior Achievement of Upstate New York and is a member of the Finger Lakes Economic Development Council's Entrepreneurship & Development Committee. She is the immediate past chair of the Women Administrators in Management Education Affinity Group of AACSB – International, and has organized programming to develop leadership among women and minorities. She is the past president of the Marketing Management Association (MMA) and president and member of the Executive Board of the Midwest Business Administration Association (MBAA) - International.
A Certified Global Business Professional, she is a graduate of the Management in Leadership Education program through the Harvard Graduate School of Education. Dr. Yelkur received her Doctorate in Business Administration from Mississippi State University with a specialization in marketing, her MBA from PSG College of Technology in India, and her B.S. in mathematics from Ethiraj College in India.