AMA Travels to New Orleans for Annual Conference

The St. John Fisher University American Marketing Association (AMA) traveled with 19 undergraduate students with majors across the School of Business to compete in the 2024 AMA International Collegiate Conference (ICC) in New Orleans. SJF AMA returned with six awards and recognitions.

Johnny Aiello ’25, Nick Caraccio ’25, Matt Clair ’27, Angelea Collins ’24, Connor Dziulko ’26, Carlee Elliott ’25, Sabrina George ’24, Joanays Gonzalez ’24, Ana Lach ’24, Nico Larosa ’25, Khalid Lockhart ’24, Jacob Malley ’24, Olivia McGee-Smith ‘24, Drew Smith ’25, Dylan Stoller’ 25, Caleb Thomas ’24, Bryce Willman ’25, Mackenzie Willman ’24, and Jake Wollingham ’25 comprised this year’s AMA group represented at the conference. Professor Ron Sicker and Dr. Todd Harrison traveled with the students as advisors.

The AMA ICC provided students with an opportunity to participate in an event that empowered and equipped them with the skills and knowledge necessary to propel them toward their desired future careers in marketing. The conference featured engaging chapter experiences, networking opportunities at the career fair, a variety of competitions, and inspiring keynote speakers.

“Fisher AMA’s trip to New Orleans for AMA ICC was a wonderful weekend filled with competing, learning, and fun. It allowed our students to put what they learned in the classroom into real-life practice.  Our members had the chance to show off their knowledge and skills as well as grow and learn through the competitions that we did and the speakers we had the opportunity to learn from. I could not be more proud of all of the hard work our team put into this trip to make it such an AMAzing success for SJF AMA,” said Lach, vice president of the student organization.

The chapter t-shirt, created by Willman, connected the 2024 AMA Conference theme of “Ready to Launch” to unique aspects of Rochester. As part of ICC, there is a chapter t-shirt scramble where students wear their chapter’s t-shirt and then swap a second with another institution, a fun way to meet new people and appreciate the hard work and creativity of each chapter.

“All 19 of us competed in various competitions and three students made it to the final round of their competition. I am extremely proud of what the group accomplished this year, and I’m even more excited for what I know we are capable of doing next year,” said Aiello, president of SJF AMA.

 SJF AMA returned to campus with the following awards and recognitions:

• Commendable Recognition, Case Competition sponsored by the Sheth Foundation
• Outstanding in two functional categories, Membership and Professional Development
• Finalists in the Perfect Pitch Competition, McGee-Smith, George, and Malley
• Honorable Mentions, Perfect Pitch, McGee-Smith and Malley
• Top 5, Marketplace Simulation