School of Business Seminar Series: What Makes a Super Bowl Ad Likable? Is It Worth It?
The January Seminar Series is hosted by faculty in the School of Business!
Date: January 27, 2021 - January 27, 2021
Time: 7 p.m. - 8:30 p.m.
Hosted by the School of Business
The sessions take place every Wednesday evening throughout the month from 7 – 8:30 p.m. Topics include:
Kick-Off Session, led by Dr. Carol Wittmeyer
Wednesday, Jan. 6
Join the Salerno C Suite staff and the Dean's Student Advisory Council Leaders for an introduction to the series and a discussion on goal setting in 2021.
Professional Selling Tips – Developing Professional Selling Skills, led by Prof. Ron Sicker
Wednesday, Jan. 13
Every business discipline needs to understand the selling process. Whether to sell an idea, attract a client, bring in more business, or sell themselves in an interview, understanding sales is a critical skill for all business professionals. This workshop introduces a sales methodology that is tried and true and has made many sales professionals successful in all types of industry and will help you understand what it takes to make a sale in any given situation.
Skilled Incompetence - Recognizing & Changing Ineffective Communication Behaviors, led by Dr. Jason Berman
Wednesday, Jan. 20
In business, the ability to sustain professional relationships is viewed as a virtue. But what if it comes at the cost of surfacing conflicts and solving complex problems? Good communicators may be driving sensitive issues underground. And the culprit is a skill - a finely honed capacity to control conversations and mask problems such that they cannot be addressed. Therein lies the essence of what Harvard Professor Chris Argyris called “skilled incompetence”; behaviors performed without awareness that stifles individual and organization learning.
What Makes a Super Bowl Ad Likable? Is It Worth It? led by Dr. Rama Yelkur
Wednesday, Jan. 27
Yelkur has spent over 20 years drawing up the game plan for Super Bowl ad success, and will share her research on the elements that make a winning Super Bowl ad. She will share historical trends and what contributes to the success of investing in this event as part of an overall advertising strategy. In 2021, there will be more viewers watching the game and commercials on television, making it an opportunity for advertisers to capture the attention of a larger audience.
Registration is not required for the School of Business seminars, and students are invited to join via Zoom for any or all sessions.