Events Calendar

Family Business Workshop: The Gorbel Story: How A Family Business Defies Gravity

The Family Business Initiative will offer family business owners and next generation family employees keen insights into the ownership and leadership of Gorbel, Inc.

Date: October 29, 2019 - October 29, 2019
Time: 7:30 a.m. - 10 a.m.
Location: Country Club of Rochester (2935 East Avenue)

Hosted by the Family Business Initiative at St. John Fisher College

Brian Reh, David Pritchard, and Holly Rund will present during the Family Business Workshop.

Brian Reh, David Pritchard, and Holly Rund will present during the Family Business Workshop.

Gorbel, Inc. has a rich history, and CEO Brian Reh has helped propel his family's company to new heights. After 20 years with the business, Brian decided to transition the presidency to a non-family manager, David Pritchard. During a presentation and discussion moderated by Stefani LiDestri, co-president and chief marketing officer of LiDestri Food and Drink, Brian and David will share keen insights into ownership and leadership of a family-owned company.

  • Listen to why Brian Reh decided to join the family business after extensive outside work experience and thoughtful conversations with his father.
  • Hear highlights from Gorbel's more than 40 year journey as a company and the leadership lessons Brian has learned along the way.
  • Understand the decision to move to non-family leadership and why David Pritchard was the right person for the position.
  • Learn how Brian and David worked together to transition the company.

Interested in the Initiative's Next Generation Leadership Program? During the event, current member Holly Rund, human resources and retail manager at Kittelbergers, will share how you can join this peer networking and educational program.

Already a Next Generation Leadership Program member? Plan to stay after the presentation for a faculty-facilitated inter-generational (Now and Next Gen) debriefing session, followed by confidential Next Gen Peer Group sessions.

Tickets to the workshop are $75 per person; event seating is limited and open to family business owners and successors. For questions about the workshop, please email Paula Essler, Office of the Dean of the School of Business, at or call (585) 385-8446.

About Brian Reh

Brian currently serves as president and CEO of Gorbel Inc. in Fishers, NY, and solely represents the second family generation. Founded in 1977, Gorbel is a manufacturer of overhead material handling equipment, and has facilities in New York, Alabama, Arizona, Michigan, and Tianjin (China).

Brian has been with Gorbel for over 20 years. Prior to coming to the business, he worked in a variety of industrial engineering and manufacturing leadership roles at General Electric's (GE) Power Systems and Aircraft Engine business units. He spent time with GE in New York, California, and Florence (Italy).

Brian is an active member of the Young Presidents Organization (YPO) and the Material Handling Industry of America (MHI), where he currently serves as a member of the Board of Governors. He has also held leadership positions within MHI on the Strategic Roundtable, EASE (Ergonomic Assist and Systems Equipment) Council, and MMA (Monorail Manufacturers Association).

About David Pritchard

David joined Gorbel Inc. in 2015 as vice president – operations where he directed and executed operational and production strategies and supported operations in Fishers, New York and Pell City, Alabama.

Currently, as vice president – sales and customer experience, David collaborates, directs, and executes strategies in the functional areas of North American sales, customer service, applications engineering, and aftersales service – all of the outward facing functions that engage customers on a daily basis. He continues as a member of the executive leadership team and business development team contributing to the strategic and operational business planning for the company.

A graduate of the Class of 1983, David is a well-known face at St. John Fisher College. He was a member of the inaugural Management Program Advisory Board and is a current member of the Dean's Leadership Council and Family Business Initiative Steering Committee. He is also a regular guest lecturer in the College's MBA program focusing on leadership.

About Holly Rund

A graduate of the College at Brockport, Holly Rund began working full-time at Kittelbergers directly after college. A fourth-generation family member, she serves as the human resources and retail manager for the Webster, New York based floral company.

In her role, Rund coordinates scheduling, processes payroll, ensures compliance with company policies and procedures, and manages client relations, among other responsibilities.

A seasoned small business entrepreneur, she is also co-owner of Pub 235, providing HR support, and her husband, Ted Rund Jr., is owner and operator of Thirsty Turtle Sports Bar in Victor, New York.