Skip to content

Victor E. Salerno Award for American Enterprise

The Victor E. Salerno Award recognizes Fisher graduates for their career achievements, their involvement in both the community and the College, and their potential for even greater success as their management careers mature.

2017 Recipient

Bianca Calascibetta '13, '14 (MBA)

Co-founder and President, UCO

Since graduating summa cum laude from Fisher with a B.S. in management in 2013 and her MBA in 2014, Bianca has devoted her time to building UCO (pronounced "you-co" ) – which she aims to grow into a full-service global marketing firm. Beginning in 2015, her team produced meaningful marketing solutions to over 50 B2B and B2C organizations regionally, nationally, and internationally. Bianca co-founded the firm in March 2015 as president. Her main role is to continuously and relentlessly refine UCO's vision and develop a sustainable business model ideal for growth. She also manages brand strategy, art direction, and copywriting.

UCO was created with the intent to revolutionize the meaning of communication relative to a wandering, confused world. Its acronym stands for Universal Communication Objective. The goals of the company are to partner with innovative business, such as Tesla, Apple, and Google and collaborate with organizations like United Nations and World Economic Forum.

In March 2017, UCO officially partnered with D&C Digital as its official video and website production partner. This past January, her team traveled to Los Angeles to film academy-award winning actress Marlee Matlin for her extraordinary work and efforts to advance the inclusion of people with disabilities.

After a sales pitch Bianca gave in October 2016 on behalf of a UCO client, the United Arab Emirates government has been testing Rochester-based emergency flood lighting units in multiple police and fire stations in Dubai and Abu Dhabi. The opening video for the pitch was a project for which she provided all art direction and wrote the voiceover copy.

Her most gratifying experience is proving that age does not define the level of contribution one can make to Rochester's long-time legacy - or any town/city for that matter. In late 2015, UCO funded and produced a short documentary in association with the foundation called Three Lives to provide a tool for the Cystic Fibrosis community to help spread awareness of this disease. As of today, Three Lives has been requested for screening by educational facilities and various foundations nationally. In March 2017, the film received an ADDY for video production. In addition, it has been selected in five film festivals located in Rochester, Hollywood, Atlanta, as well as Sydney, Australia and Barcelona, Spain. The film was also screened in San Diego by Counsyl - an affordable DNA testing and genetic counseling company located in Silicon Valley. But beyond all this, through the power of social media alone, today UCO's film has been digitally shared and viewed in every U.S. state and has been officially viewed in over 100 countries, reaching every continent except Antarctica.

Past Recipients

Victor E. Salerno Award Recipients 2013 - 2014


Leah George ’13 (MBA)


Richard Anderson ’01
Dina Natale ’00/’06 (MBA)