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Assistant Professor
Areas of Interest: Game studies; digital rhetoric; social media; ethnography
Wendy Sierra

Ph.D., North Carolina State University
M.A., B.A., University of Oklahoma

Dr. Sierra's primary research focus is on game and game design rhetoric. An essential part of her research includes critical making, designing both digital and analog games for a variety of audiences and creating in general. She is a particular fan of indie games, horror games, and "World of Warcraft."


  • Sierra, W. and K.D. Stedman. "Ode to Sparklepony: Gamification in Action." Kairos: Rhetoric, Technology and Pedagogy. 16(2) (Spring 2012).
  • Sierra, W. and D. Eyman. "'I Rolled the Dice with Trade Chat and This Is What I Got': Demonstrating Context-Dependent Credibility in Virtual Worlds" in Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication (M. Folk and S. Apostel, eds.). Hershey, PA: IGI Global, 2013, 332-352.
  • Sierra, W. (as Wendi Jewell). "A Place to Call Home: The Experience of One Guild Chat in World of Warcraft." Writing and the Digital Generation: Essays on New Media Rhetoric (H. Urbanski, ed.). Jefferson, NC: McFarland & Company, 2010.