Fisher Launches New TV Campaign
This month, St. John Fisher College launched its new marketing campaign, #upclose, with a series of television commercials showcasing the student experience, including academics, co-curricular activities, and athletics.
Created in partnership with Jay Advertising, five of the new spots will debut on WHEC-10 (Rochester’s NBC affiliate) during the Olympic Games. The campaign kicked off on Friday, August 5, with an initial spot airing during the first hour of the opening ceremony.
In September, all 11 commercials—including spots that feature each of the College’s five schools—will launch in Rochester, Buffalo, Syracuse, and Albany.