Fisher AMA Named Among Top 25 International Chapters
A group of 17 students from St. John Fisher College’s chapter of the American Marketing Association (AMA) won seven awards during the 39th Annual American Marketing Association International Collegiate Conference (AMA ICC), held in New Orleans, Louisiana, this March.
Fisher students took part in four individual competitions at the conference, and the group participated in more than 12 for the entire academic year.
“I am proud of our students for ranking in the Top 25 International Chapters at the AMA ICC,” said Dr. Rama Yelkur, dean of the School of Business, which houses the chapter. “They performed well all around, including in the case, pitch, and strategy competitions.”
Under the tutelage of faculty advisors Dr. Monica Hodis and Professor Ron Sicker, Fisher’s AMA placed in the Top 25 International Chapters in competition with over 200 world-wide chapters. This prestigious award recognizes excellence in five categories: chapter planning, professional development, fundraising, community service, and membership. The group also received second place for Best Educational Value in the Chapter Exhibit Competition, in which students created an interactive exhibit that displayed their work throughout the year.
“The St. John Fisher College AMA students work very hard all year,” said Sicker, who joined the students at the conference. “This is a fantastic pinnacle to all their hard work. I could not be any prouder of our students and our School.”
Each chapter in attendance at the conference was responsible for an exhibit tent, games, and a T-shirt design. Fisher chose a Marvel theme for their exhibit, which included a comic book timeline of their achievements throughout the academic year, a photo wall with Marvel props and students dressed as superheroes, and a Frisbee game that matched students’ personality traits to different careers in marketing.
“It was an incredible opportunity to be a part of the planning stages and the conference itself,” said Michael Gorton ’18. “I was able to get more involved in the marketing industry and compete in competitions that will prepare me for my future.”
Individual awards went to Megan Yeaple ’18, Erica Allen ’18, and Anna Cuthbert ’17.
Yeaple received fourth place for USCA Sales Student of the Year, as well as third place in the ABC Supply Co., Inc. International Sales Competition. Allen won fourth place in the TekSystems Outbound Sales Competition, and Cuthbert won eleventh place in the TekSystems Outbound Sales Competition.
“Competing and placing in two sales competitions was both exhilarating and rewarding, as our Chapter and Sales Teams spent countless hours over the past year preparing,” said Yeaple. “As the College’s Sales Center continues to develop, I look forward to sharing and applying my experiences while we prepare for future competitions.”
Five students had advanced to the finals rounds of the Aerotek Perfect Pitch Competition and the Marketing Strategy Competition. Aaron Guarino ’17 and Ariel Dailey ’17 participated in two rounds of the Marketing Strategy Competition, in which they had 20 minutes to read a one-page case study and advise a plan, seven minutes to present their plan to a panel of judges, and three minutes to answer a series of questions. Ninety-eight teams participated and only sixteen advanced to the final round. For the Aerotek Perfect Pitch Competition, students had 90 seconds to pitch themselves to a panel of four or five judges based on their experiences and credentials. Out of over 80 competitors, only 32 advanced to the final round, three of which were Fisher AMA members: Salvatore LeChase ’17, Sarah Campbell ’17, and Anna Cuthbert ’17.
“From professional development, networking, to conference opportunities, I feel that I have been at an advantage to making connections and learning beyond the classroom,” said Casey Cuthbert, a graduating senior and president of chapter. “Through these activities, and what we have continued to do from previous years, the club has been able to develop and become a stand-out school in the collegiate marketing world.”