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School of Business Hosts Students from Parisian University

March 23, 2017

This winter, the St. John Fisher College School of Business welcomed visiting students and faculty from University Sorbonne Nouvelle – Paris 3, a university that trains trilingual negotiators to manage the new dynamics in international trade activities and perform at a global level.

In February, the School of Business welcomed visiting students and faculty from University Sorbonne Nouvelle – Paris 3.

Eight students and one faculty member, Eliane Karsaklian, began their exploration of the United States in Chicago before travelling to Rochester in February. The group then visited Niagara Falls and New York City before returning to Paris.

Students began their interactive visit with a stop at Xerox’s Gil Hatch Center for Customer Innovation, located in Webster. A team of Xerox employees, led by the general manager of the center, shared the strategy about their branding and marketing domestically and abroad, then gave a comprehensive tour of the facility.

Following their experiences with the Rochester business district, Karsaklian and the students visited the School of Business and participated in a collaborative, analytical discussion focused on Disney’s international marketing strategies. Professor Ron Sicker and students in his Promotion Management class completed an analysis of the two Disney theme parks in the United States, while the University Sorbonne Nouvelle students analyzed Disney theme parks and their marketing strategy in France, Japan, and China.

“Having the students from France was a unique and extremely interactive experience,” said marketing major and finance minor Ariel Dailey ’17. “They were able to provide insights that we had not yet delved into. I am grateful to have the opportunity to create an international network in my own classroom.”

The eight students, who are currently in their second year of the international negotiation graduate program, come from a variety of countries including Portugal, France, Great Britain, Mexico, Columbia, and China. The program combines theory and applied training to prepare students to develop practical models for negotiating in business with parties from different cultural backgrounds. One requirement of the University is for students to be fluent in three languages. Following their international travels, students will engage in an internship experience before graduation.

Karsaklian spoke to the benefits of these partnerships, which the University has built with reputable business schools and universities around the world.

“It is an incredibly enriching experience for students and professors to appreciate interactions with students from different cultures about the same topic,” she said.

Dr. Rama Yelkur, dean of the School of Business, plans to continue to develop mutually beneficial international relationships to increase the educational value and global experience for Fisher students.