SJFC AMA Wins Big at International Conference
A group of 16 students from St. John Fisher College’s chapter of the American Marketing Association (SJFC AMA) won eight awards during the 38th Annual American Marketing Association International Collegiate Conference (AMAICC), held March 17 through 19, in New Orleans, Louisiana.
The Fisher students competed in more than five competitions at the conference, and the group participated in a record-breaking 16 for the entire academic year. These competitions were designed to challenge and test the marketing skills of attendees in a real-world setting.
As a chapter, SJFC AMA won first place for chapter communications in an exhibit competition and also took home an award for outstanding chapter planning.
Marketing major Gina Godlewski ’16 won Student Marketer of the Year–an award that considered more than 1,400 students from across the nation–and comes with a cash prize of $1,000.
Aaron Guarino ’17 won honorable mention in the Aerotek Perfect Pitch Competition; Erin McNamara ’16 won third place in the ABC International Sales Competition and a cash prize of $100; Matthew Ryle ’16 won honorable mention for the USCA Sales Student of the Year; Alexis Verone ’16 won fourth place in the TEKsystems National Outbound Sales Competition, second place in the nation for the USCA Sales Student of the Year, with cash prizes totaling $650.
“Competing in the sales competition was one of the most nerve-wracking things I’ve ever done,” said McNamara. “Although it was intimidating, I am so proud of myself for have the confidence to compete–it will always be something I admire when I look back on my AMAICC experience.”
At the conference, students attended workshops representing the theme, “Mint Your Future.” Featured keynote speakers included Peter Horst, chief marketing officer of The Hershey Company; and Monica Skipper, vice president of brand experience marketing of FedEx Services.
Each chapter was also responsible for an exhibit, complete with themed tents, games, and a corresponding t-shirt design. Fisher’s tent was called, “Welcome to the Wizarding World of SJFC,” which focused on the world of Harry Potter. Their exhibit included Platform 9 ¾, a Quidditch game, a sorting hat game that matched students’ personality traits to different careers in marketing, and a chapter communication wall that highlighted SJFC AMA’s biggest achievements throughout the year.
“It was an amazing experience that allowed me to learn and become more familiar with the marketing industry,” said Krystal Bradley ’19. “It gave me the opportunity to network and connect with marketing students from all around the world.”
For the second consecutive year SJFC AMA was invited to present on small chapter success with five other top chapters in attendance. Co-presidents Verone and Godlewski highlighted the chapter’s effective communication initiatives that are used both internally among executive board members and externally among individuals on-campus and with local professionals in the Rochester community.
Dr. Monica Hodis, professor of marketing and SJFC AMA faculty advisor, accompanied the student marketers on the trip.