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Marketing Majors Earn Honors at Regional Conference

October 27, 2017

For the second consecutive year, senior marketing majors Megan Yeaple and Morgan Van Der Horst attended the University of Wisconsin - Whitewater’s 10th Annual American Marketing Association Regional Conference (UWWRC), held on Friday, Oct. 13.

Megan Yeaple and Morgan Van Der Horst both earned awards at the conference.

As president of Fisher’s AMA chapter, Van Der Horst also attended the President’s Dinner the evening preceding the conference. She was joined by AMA student leaders from other schools, including the University of Giessen in Germany. At the dinner, Dana Aschaker, former UWW AMA president and current account executive at GMR Associates, spoke about her time as AMA president and her early career.

On Friday, there were several speakers, competitions, and a career fair, which featured local, regional, and national companies. Keynote speakers included Krista Hanson from GMR; Sarah Smith, Kellie McGinnis, and Ashley Dye from Summerfest, a music festival located in Milwaukee; and Matt Pazaras from the Milwaukee Bucks.

Yeaple and Van Der Horst participated in the perfect pitch competition, which challenged competitors to pitch themselves for a job at Victor Envelope Company. Both students were named as two of the fifteen finalists out of more than 100 competitors.

Yeaple also competed in the sales role play competition for Federated Insurance, while Van Der Horst participated in the mock interview competition sponsored by Impact, receiving an Honorable Mention for her efforts.

“Overall, it was a great conference and great experience and it’s always nice to come home as winners,” said Van Der Horst. “Being named as Honorable Mention for the mock interviews was super exciting because it was the first competition I’ve ever placed in.”

Fisher AMA members will travel to another regional conference at Johns Hopkins University on Saturday, Nov. 4, to continue to refine their networking skills and gain professional insights from keynote speakers.