Visiting Assistant Professor, Department of Media and Communication School of Arts and Sciences
Areas of Expertise
- Media management
- Audience analysis
- Technology adoption/diffusion
Shay's current research is focused on contemporary challenges in the field of media management and includes papers written on windowed distribution strategies for substitutive television content, audience perspectives on the perceived quality of pure play distribution, factors affecting tablet adoption, the relationship between social media metrics and brand equity, and factors affecting cable television churn.
Shay has presented his research at AEJMC, BEA, and ICA national conferences, the University of Zurich’s media branding symposium, and the 11th World Media Economics and Management Conference. He has received top paper awards from the Management, Marketing and Programming Division of BEA (2015) and the Media Management and Economics division of AEJMC (2013 – 2015).
He holds a doctorate of philosophy in mass communication from the University of Florida, and a master’s in new media from the University of Amsterdam.
His professional experience includes project management roles at Rogers Communications, North by Northeast, and Random Sounds, a freelance concert production service co-founded by Shay, that successfully served clients in the Greater Toronto Area from 2001 to 2005. He also holds professional certifications in project management and digital communication.