Associate Professor, Department of Media and Communication
School of Arts and Sciences
Areas of Expertise
- Media coverage of health issues
- Media coverage of politics
- Media effects on society
- Influences of video games/social media/political news messages
An expert in media literacy, Loporcaro was a pioneer of the concept in the early 90s. She can comment on media effects on society, including the influence of video games, social media, and media messaging. She also was an active participant in several conferences on media ecology and media literacy. Today, her research interests center on how media and media digitization impact culture. At Fisher, she teaches courses on media coverage in contemporary culture, introduction to mass media, and advertising and magazine writing. Prior to her career at Fisher, she worked for several years as a celebrity/entertainment journalist for TVGUIDE Magazine in Manhattan, and in Rochester, wrote for the Democrat and Chronicle's Sunday magazine.