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Strategic Communication Program Requirements

The 18-credit-hour strategic communication minor consists of three required courses and nine credits of electives chosen from a slate of communication courses.

Minor in Strategic Communication

A grade point average of 2.00 is required for all courses taken in residence that may be applied to the data science minor.

Requirements

Required Courses - 9 credits

  • COMM 270 - Introduction to Public Relations (3)
  • COMM 281 - Introduction to Advertising (3)
  • COMM 349 - Media Management & Economics (3)

Electives - 9 credits

Choose nine credits from the list below.

  • COMM 250 - Speech Comm (3) –OR–
    COMM 353 - Public Speaking (3)
  • COMM 253 - Business Communication (3)
  • COMM 267 - Social Media Management (3)
  • COMM 272 - PRIMA Practicum (1)
  • COMM 346 - Media Law and Ethics (3)
  • COMM/PSYC 352 - Group Dynamics (3)
  • COMM 363 - Media Research & Analytics (3)
  • COMM 372 - Public Relations Case Studies (3)
  • COMM 374 - Nonprofit Management (3)
  • COMM/SPST 375 - Sport and Social Media (3)
  • COMM 376 - PR Writing (3)
  • COMM 377 - Media Relations (3)
  • COMM 381 - Ad Portfolio Development (3)
  • COMM 383 - Creative Ad Writing (3)
  • COMM 445 - Advanced Media Management Research (3)
  • COMM 448 - Bateman Practicum (1)
  • COMM 449 - Media Entrepreneurship (3)
  • COMM 472 - PR Research and Planning (3)
  • COMM 481 - Advertising Strategy and Production (3)
  • DIGC 245 - SQ Visualizing Data (3)

Total: 18 credits

Note: In general, only one course applied to a student’s major may also be used to satisfy a requirement in the strategic communication minor. However, marketing majors who are strategic communication minors may overlap COMM 253 and COMM 270 if COMM 270 is chosen as a marketing elective option in the major.


Note: The information here is provided for informational purposes only. For exact requirements as well as course descriptions, visit the Undergraduate Catalog.