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Strategic Communication Program Requirements

The 18-credit-hour strategic communication minor consists of three required courses and nine credits of electives chosen from a slate of communication courses.

Minor in Strategic Communication

A grade point average of 2.00 is required for all courses taken in residence that may be applied to the data science minor.

Requirements

Required Courses – 9 credits

  • COMM 270 – Introduction to Public Relations (3)
  • COMM 281 – Introduction to Advertising (3)
  • COMM 349 – Media Management & Economics (3)

Electives – 9 credits

Choose nine credits from the list below.

  • COMM 250 – Speech Comm (3) –OR–
    COMM 353 – Public Speaking (3)
  • COMM 253 – Business Communication (3)
  • COMM 267 – Social Media Management (3)
  • COMM 272 – PRIMA Practicum (1)
  • COMM 346 – Media Law and Ethics (3)
  • COMM/PSYC 352 – Group Dynamics (3)
  • COMM 363 – Media Research & Analytics (3)
  • COMM 372 – Public Relations Case Studies (3)
  • COMM 374 – Nonprofit Management (3)
  • COMM/SPST 375 – Sport and Social Media (3)
  • COMM 376 – Public Relations Writing (3)
  • COMM 377 – Media Relations (3)
  • COMM 381 – Ad Portfolio Development (3)
  • COMM 383 – Creative Ad Writing (3)
  • COMM 388 – Media Planning and Buying (3)
  • COMM 448 – Bateman Practicum (1)
  • COMM 449 – Media Entrepreneurship (3)
  • COMM 472 – Public Relations Research and Planning (3)
  • COMM 481 – Advertising Strategy and Production (3)
  • DIGC 245 – SQ Visualizing Data (3)

Total: 18 credits

Note: In general, only one course applied to a student’s major may also be used to satisfy a requirement in the strategic communication minor. However, marketing majors who are strategic communication minors may overlap COMM 253 and COMM 270 if COMM 270 is chosen as a marketing elective option in the major.


Note: The information here is provided for informational purposes only. For exact requirements as well as course descriptions, visit the Undergraduate Catalog.