In order to derive the most benefit from various media, you first must learn how to oversee and influence their output. Fisher’s media management program teaches you how to manage and direct an assortment of media projects, from strong start to successful completion.
The program is a convergence of public relations, advertising, marketing, and business that combines communication theory with practical experience. Through this comprehensive program you will hone your ability to:
- Produce messages effectively across various media platforms
- Prepare and deliver effective oral presentations
- Analyze and plan for strategic presentation of these messages
- Make sense of data to more effectively analyze business problems
- Create campaigns to promote and communicate about corporations, startups, non-profits, and governmental agencies
The media management major offers small classes and a tight-knit community. You will work with faculty in small seminar and lab classes, engage with faculty in research, and be mentored into the media profession.
Highlights of the program include a course where you work on-site for a local advertising firm; the chance to earn credit while working for various College media outlets; and ready access to Fisher’s media facilities and equipment, including 24-hour access to the Gladys Brooks Media Arts Lab.
The media management curriculum helps you develop the skills needed to create professional messages that inform, persuade, and entertain.
The program emphasizes traditional and emerging communication skills, including writing, online presentation, and social media. Business strategies and methodologies are incorporated into required and elective communications courses. Classes in economics and marketing also figure into the course-load mix.
Program requirements include a series of fundamental courses in communications and business; courses allowing for more in-depth exploration of specific media-related areas; and a capstone sequence that includes a practicum experience.
Life After Fisher
With a B.S. in media management, you'll be prepared for careers outside of traditional media industries such as corporate and nonprofit communications, as well as positions within public relations, advertising, and marketing agencies.
Media management graduates are prepared for jobs such as:
- Advertising account executive
- Marketing communications specialist
- Media relations coordinator
- Media planner
- Communications facilitator
- Public relations manager
- Marketing support staff