Yamiles Espinal ’17
Media and Communication, Criminology Major
If you wandered into the Donald E. Bain Campus Center Mainstage late at night, you’d likely to bump into Yamiles Espinal ’17, who says the Mainstage was her favorite spot on campus to study quietly, yet still socialize with people around her. But you’d also see the media and communication and criminology double major in Growney Stadium playing a strong side wing for the women’s rugby team, in Lavery Library mentoring younger students enrolled in the Higher Education Opportunity Program, or in Cleary Auditorium dancing side-by-side with fellow members of the Arts in Motion club.
You could say that Yamiles, a native of Bronx, New York, followed closely the advice she would give to first-year students.
“My advice for incoming freshmen is to stay on campus. It will be difficult to make friends if every weekend you are going home, plus where is the fun if you are not building friendships?” she said. “The four years goes by very quickly and that is time you will never be able to get back.”
Her four years have flown by. In addition to the television studio production courses she took at Fisher, she served as a manager for Cardinal Television, learning everything it takes to produce a show.
“I am a person that enjoys hands on activities and learning, and the communication department allows me to do that,” Yamiles said. “I also enjoy helping people, and by gaining knowledge through my criminology major, I can do that.”
Yamiles also studied abroad in Athens, Greece, spending three months interacting with war refugees living in the country. The experience allowed her to study both of her majors. She hopes to pursue a career in law enforcement, but also has her eyes on a career in television, perhaps working on a television production team at Univision.
Alexandra Hristodoulou ’17
Account Coordinator at Dixon Schwabl Advertising
Media management major Alexandra Hristodoulou says that being active on campus has a snow ball effect, leading students from one opportunity to the next.
Her path from freshman to senior included membership in Fisher’s chapter of the Public Relations Student Society of America and the student-run ad agency, The PRIMA Group. Alexandra also spent one winter break in London, England through a trip coordinated by Fisher’s Resident Scholar in Media Tom Proietti, gaining an international perspective on media and culture.
The thing she liked most about studying media management?
“It’s an integrated blend of public relations, marketing, advertising, and communications,” the Webster, New York native explained. “In an era when the industry is rapidly altering through technology and media, the media management program lays a strong foundation of relevant business, media, and marketing fundamentals, while simultaneously emphasizing innovative and creative thinking that prepared us for a diverse array of career opportunities.”
During the summer before her senior year, Alexandra translated her coursework and student organization experience into a summer internship with Rochester-based media buying agency Butler/Till.
Alexandra was offered employment at Dixon Schwabl, a full-service advertising and public relations firm based in Victor, New York, and transitioned into a full-time member of the agency’s account team after graduation.
Rob Meacham '14
Account Executive, Dixon Schwabl
When Rob Meacham was in the homestretch of his internship at Dixon Schwabl, the company offered him a part-time account coordinator position that led to a full-time job the Monday following his graduation. He said his internship was an enlightening, challenging, and fun experience that pushed him outside of his comfort zone, and ultimately, paid off.
While at Fisher, the media and communication major was very involved in the PRIMA Group, the student-run advertising/marketing/PR agency, serving as one of the managing partners in addition to vice president of organizational development. The group took on clients from the local business community and were given the opportunity to develop real-world solutions to their real-world marketing problems. He was also a student leader in the College's chapter of the American Marketing Association, where he had countless opportunities to practice what he was learning in the classroom.
"I'm extremely grateful Fisher supports experiential learning opportunities such as The PRIMA Group and can only hope they continue to flourish in the future. Just as nursing students are required to complete clinicals, I can't stress how important and beneficial it was for me to work in an agency setting nearly identical to where I currently work."
Alex Ormond '17
Inbound Marketing Specialist at Launch Team Inc.
Kennedy, New York native Alex Ormond '17 is a graduate of the media management program. As a freshman, she immediately embraced Fisher's diverse choices of clubs and got involved by joining the Marketing Club, PRIMA (a student-run public relations/advertising firm), and Dance Club.
Alex's favorite course was Media Management and Economics because she was able to study the management and innovation behind technology she uses every day. She is excited about taking classes that challenge her to think about innovative solutions to problems in the technology industry. In addition to her major, Alex also pursued a minor in English.
She was attracted to Fisher for its smaller size and location, and she loves the wonderful sense of community on campus. "When they say the 'Fisher family,' they mean it! My roommates all became my best friends almost instantly."
Her one piece of advice to prospective students is to get involved and take advantage of every opportunity Fisher offers.
Claire Sauter ’18
Media Management Major
“Don't be afraid to try anything that interests you, ask questions, introduce yourself first, and challenge yourself to grow - through responsibility, communication, friendship, decisions, and opportunities.” That’s the advice that Claire Sauter ’18 has for first-year students.
The media management major has embraced opportunities for community service and co-curricular activities at Fisher. Outside of the classroom, the Wanakena, New York native is a Service Scholar who volunteers in the Rochester City School District and is a member of Students Who Advocate Volunteering and the Teddi Dance for Love.
Claire put her writing and research skills to use as a part of the College’s inaugural Peer Colleague Program, serving as a writing mentor for first-year students in a composition course. And, she enhances the public relations coursework she does through membership in the College’s chapter of the Public Relations Student Society of America and The PRIMA Group, Fisher’s student-run advertising agency. It all adds up to an experience that Claire said is preparing her for life after Fisher.
“I appreciate the openness that my major and minor afford students. From marketing and advertising to public relations and broadcast, the media management major, coupled with ethics, is a degree path that lets me learn and experience a variety of skills and potential careers to narrow down what fits best for my interests,” she said. “It's meeting people, understanding audiences, being creative, and doing the right thing all at the same time.”