Agency Life: Working and Thriving in the Field of Strategic Communication
Join Lauren Dixon and Mike Schwabl as they talk about building an advertising and digital agency.
Date: June 5, 2019 - June 5, 2019
Time: 5:30 p.m. - 7:30 p.m.
Location: Dixon Schwabl
Organized by the Office of Transfer and Graduate Admissions
Join Lauren Dixon and Mike Schwabl—proud parents of two Fisher alumni—as they talk about building an advertising and digital agency over three decades and what it will take to succeed in the future. Learn how they have created an amazing company culture that has gained them national recognition as one the BEST COMPANIES TO WORK FOR IN AMERICA—ranking #1 in 2008 and 2010.
About Mike Schwabl and Lauren Dixon
This husband and wife team began their careers as journalists—Mike Schwabl as a photo journalist for the Buffalo Business and Rochester Business Journals and Lauren Dixon as a news anchor for the ABC affiliate in Rochester. Always "storytellers," their story began 33 years ago when Mike replied to Lauren's ad in the Buffalo News for a writer/producer to help her newly formed ad agency, based in Rochester. Together, they have grown their company to be one of the largest agencies in Upstate New York. In late 2018, they expanded again with the opening of a Buffalo office, now occupying the eleventh floor of the historic Electric Tower, as well as by opening field offices in Richmond, Virginia and Nashville, Tennessee.