Contact Marketing

Chair: Dr. Hemant Sashittal
Office: Salerno 231
Email: hsashittal@sjfc.edu
Phone: (585) 385-8088

Marketing Program Requirements


Note: The Undergraduate Catalog contains the most detailed Marketing degree information including program requirements and course descriptions.


B.S. in Marketing Requirements

Business School Core (27)

  • ACCT 101 - Principles of Accounting I
  • ACCT 102 - Principles of Accounting II
  • MGMT 203 - The Legal Environment of Business
  • MGMT 211 - Managing Team and Organizational Behavior
  • MKTG 221 - Marketing Principles
  • FINA 315 - Introduction to Corporate Finance
  • MGMT 357 - Information Technology Management
  • MGMT 409 - Operations Management
  • MGMT 432 - Strategic Management

Globalization Course (3)

Choose one course from the following:

  • ECON 340C - International Economic Policy
  • FINA 413 - International Banking and Finance
  • MGMT 312 - International Business Management

Marketing Electives (21)

Choose seven courses from the following:

    • MKTG 324 - Marketing Research
    • MKTG 325 - Promotion Management
    • MKTG 327 - Buyer Behavior
    • MKTG 344 - Personal Selling
    • MKTG 410 - Supply Chain Systems
    • MKTG 414 - International Marketing
    • MKTG 415 - Internet Marketing
    • MKTG 418 - Business-to-Business Marketing
    • MKTG 486 - Special Topics in Marketing
    • MKTG 491 - Internship in Marketing

    OPTION: You may include any one of the following in place of a marketing elective: COMM 270, 367, or 263

    Liberal Arts and Science Courses (60)

    • COMM 253 - Business Communication
    • CSCI 150 - P4 Introduction to High Technology
    • ECON 105C - P3 Principles of Microeconomics
    • ECON 106C - P3 Principles of Macroeconomics
    • ECON 221 - SQ Statistics I
    • MSTI 130C* - SQ Mathematical Modeling and Quantitative Analysis
    • REST 386D** - Morality in Business
    • Additional Liberal Arts and Sciences courses to total 60 credits

    *MATH 112C or 120C may be substituted for MSTI 130C
    **PHIL 273C may be substituted for REST 386D

    Total: (111)

    Note: If you are majoring in Marketing, you may NOT declare a minor in Management or Human Resources Management.

    Minor in Marketing

    Introductory Course (3)

    • MKTG 221 - Marketing Principles

    Marketing Electives (15)

    Choose five courses from the following:

    • MKTG 324 - Marketing Research
    • MKTG 325 - Integrated Marketing Promotion and Communication Management
    • MKTG 327 - Buyer Behavior
    • MKTG 344 - Personal Selling
    • MKTG 410 - Supply Chain Systems
    • MKTG 414 - International Marketing
    • MKTG 415 - Internet Marketing
    • MKTG 418 - Business-to-Business Marketing
    • MKTG 486 - Special Topics in Marketing
    • MKTG 491 - Internship in Marketing

    OPTION: You may include either of the following in place of a marketing elective: COMM 270 or COMM 367

    Total: (18)

    Note: You may NOT declare a minor in Marketing if you are majoring in Management or Human Resources Management.


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