Marketing News & Events
This academic year, St. John Fisher College has welcomed several new faculty. Some have previously served as adjunct faculty members, while others are new to the College.
Dr. Hemant Sashittal, Professor and Chair of the Department of Management/Marketing, has had one book and one article published in recent months.
A total of 50 graduating seniors were honored on Friday, May 9, when students, their families and friends, faculty, and staff gathered in the Cleary Family Auditorium for the annual President’s Awards Ceremony. The awards were presented by Dr. Donald Bain and members of the Fisher faculty.
St. John Fisher College’s entrepreneurial team, Just Dangle Hockey (JDH), became the first-ever Fisher team to compete and win a state title in the New York State Business Plan Competition which took place in Albany on April 25. Company Founder Matt Keeler, along with his business partner, Nathan Woods, secured the “People’s Choice Award” in the product and services category in the state competition after winning the regional semi-finalist competition earlier this month.
A group of 14 students from St. John Fisher College’s American Marketing Association (SJFCAMA) traveled to New Orleans, Louisiana for the 36th Annual American Marketing Association International Collegiate Conference (AMAICC) held April 10-12.
Just Dangle Hockey, a student-run hockey apparel company, recently won the regional title in the New York State Business Plan Competition. This marks the first time a Fisher entrepreneurial team won the competition.
Dr. Hemant Sashittal, Professor and Chair of the Department of Management/Marketing, and Dr. Monica Hodis, Assistant Professor of Management/Marketing, recently co-published an article in MIT Sloan Management Review.
Members of the St. John Fisher College student-run integrated marketing communications firm, The PRIMA Group, will be hosting the inaugural “Gilda’s Cup: A Collegiate Comedy Improv Competition,” on Friday, April 4, from 7:00 p.m. to 9:00 p.m. in Cleary Family Auditorium. The event will kick off with a social hour starting at 6:00 p.m.
The St. John Fisher College School of Business has a lot to be proud of this week after two groups of students were named semi-finalists in the 2014 New York Business Plan Competition (NYBPC).
In late February, Dr. David Martin, Dean of the St. John Fisher College School of Business, dropped into several classes to surprise 39 students with an invitation to join Beta Gamma Sigma (BGS), the distinguished International Honor Society for business excellence.