Contact Marketing

Chair: Dr. Monica Hodis
Office: Salerno 237
Email: mhodis@sjfc.edu
Phone: (585) 899-3793

Marketing News & Events

 

Junior Places Fourth in National Marketing Sales Competition

Junior Places Fourth in National Marketing Sales Competition

10/20/2016

Four St. John Fisher College students traveled to the University of Wisconsin-Whitewater for the American Marketing Association (AMA) Regional Conference, held from Thursday, Oct. 13 to Saturday, Oct. 15. Students competed in the 5th Annual AMA Sales Competition and the Perfect Pitch Competition, where junior Megan Yeaple took 4th place out of more than 100 competing students. Read More

AMA Marketing Week Incites Passion for Field

AMA Marketing Week Incites Passion for Field

10/13/2016

St. John Fisher College’s chapter of the American Marketing Association (AMA) hosted a week-long showcase of career opportunities and highlighted the benefits of AMA membership during its annual Marketing Week. Read More

School of Business Honors Class of 2016

School of Business Honors Class of 2016

05/11/2016

On Thursday, May 5, students, faculty, and staff from the School of Business gathered to recognize graduating students at the baccalaureate and master’s degree levels. During the event, nearly 20 students were given awards for their academic achievement and leadership within the school. Read More

School of Business Inducts 42 into Beta Gamma Sigma

School of Business Inducts 42 into Beta Gamma Sigma

05/04/2016

On Friday, April 15, the St. John Fisher College School of Business inducted 42 students into the College’s Beta Gamma Sigma (BGS) chapter. BGS is the international honor society for business students and scholars. Read More

Fisher Senior AMA Student Marketer of the Year

Fisher Senior AMA Student Marketer of the Year

04/21/2016

Gina Godlewski, a senior in the St. John Fisher College School of Business, was recently named Student Marketer of the Year by the American Marketing Association Collegiate Chapters Division. Sponsored by Northwestern Mutual, the award recognizes AMA Collegiate members who demonstrate superior leadership, service to AMA, academic achievement, and impact on their community. Read More

Sashittal, DeMar Published in Harvard Business Review

Sashittal, DeMar Published in Harvard Business Review

03/29/2016

Dr. Hemant C. Sashittal, chair of the Management/Marketing Department at the School of Business, along with recent graduate Mike DeMar ’15, recently had their study, “Building Acquaintance Brands via Snapchat for the College Student Market,” published in the Harvard Business Review. Read More

SJFC AMA Wins Big at International Conference

SJFC AMA Wins Big at International Conference

03/24/2016

A group of 16 students from St. John Fisher College’s chapter of the American Marketing Association (SJFC AMA) won eight awards during the 38th Annual American Marketing Association International Collegiate Conference (AMAICC), held March 17 through 19, in New Orleans, Louisiana. Read More

Business Students Win Marketing Competition

Business Students Win Marketing Competition

03/15/2016

Ariel Dailey, Gina Godlewski, and Alexis Verone, three undergraduates in the St. John Fisher College School of Business, recently won the Garber Automotive Campaign Challenge, hosted by the Rochester chapter of the American Marketing Association. Read More

Countdown to Commencement: Alexis Verone

Countdown to Commencement: Alexis Verone

03/07/2016

With Commencement quickly approaching, the College will be recognizing outstanding seniors in the 2016 Countdown to Commencement video series each week leading up to the big day. First, meet Alexis Verone, a marketing major and strategic communications minor in the School of Business. Read More

Fisher Professor’s Study Says Brands on Snapchat Need to be Relatable, Feel-Good

Fisher Professor’s Study Says Brands on Snapchat Need to be Relatable, Feel-Good

02/11/2016

Inclusive. Feel-good. Relatable. Those are the personality traits college students want brands on the social media platform, Snapchat, to possess. And thanks to a new study by researchers from the St. John Fisher College School of Business, brand managers now have a guide for leveraging that persona in the “snapchatverse” among a segment of the population that, according to the National Center for Education Statistics, represents approximately $412 billion in spending power. Read More

 

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