Contact Marketing

Chair: Dr. Hemant Sashittal
Office: Salerno 231
Email: hsashittal@sjfc.edu
Phone: (585) 385-8088

Marketing News & Events

 

School of Business Inducts 42 into Beta Gamma Sigma

School of Business Inducts 42 into Beta Gamma Sigma

05/04/2016

On Friday, April 15, the St. John Fisher College School of Business inducted 42 students into the College’s Beta Gamma Sigma (BGS) chapter. BGS is the international honor society for business students and scholars. Read More

Fisher Senior AMA Student Marketer of the Year

Fisher Senior AMA Student Marketer of the Year

04/21/2016

Gina Godlewski, a senior in the St. John Fisher College School of Business, was recently named Student Marketer of the Year by the American Marketing Association Collegiate Chapters Division. Sponsored by Northwestern Mutual, the award recognizes AMA Collegiate members who demonstrate superior leadership, service to AMA, academic achievement, and impact on their community. Read More

Sashittal, DeMar Published in Harvard Business Review

Sashittal, DeMar Published in Harvard Business Review

03/29/2016

Dr. Hemant C. Sashittal, chair of the Management/Marketing Department at the School of Business, along with recent graduate Mike DeMar ’15, recently had their study, “Building Acquaintance Brands via Snapchat for the College Student Market,” published in the Harvard Business Review. Read More

SJFC AMA Wins Big at International Conference

SJFC AMA Wins Big at International Conference

03/24/2016

A group of 16 students from St. John Fisher College’s chapter of the American Marketing Association (SJFC AMA) won eight awards during the 38th Annual American Marketing Association International Collegiate Conference (AMAICC), held March 17 through 19, in New Orleans, Louisiana. Read More

Business Students Win Marketing Competition

Business Students Win Marketing Competition

03/15/2016

Ariel Dailey, Gina Godlewski, and Alexis Verone, three undergraduates in the St. John Fisher College School of Business, recently won the Garber Automotive Campaign Challenge, hosted by the Rochester chapter of the American Marketing Association. Read More

Countdown to Commencement: Alexis Verone

Countdown to Commencement: Alexis Verone

03/07/2016

With Commencement quickly approaching, the College will be recognizing outstanding seniors in the 2016 Countdown to Commencement video series each week leading up to the big day. First, meet Alexis Verone, a marketing major and strategic communications minor in the School of Business. Read More

Fisher Professor’s Study Says Brands on Snapchat Need to be Relatable, Feel-Good

Fisher Professor’s Study Says Brands on Snapchat Need to be Relatable, Feel-Good

02/11/2016

Inclusive. Feel-good. Relatable. Those are the personality traits college students want brands on the social media platform, Snapchat, to possess. And thanks to a new study by researchers from the St. John Fisher College School of Business, brand managers now have a guide for leveraging that persona in the “snapchatverse” among a segment of the population that, according to the National Center for Education Statistics, represents approximately $412 billion in spending power. Read More

Women’s Leadership Series Event Focuses on Strengths-Based Development

Women’s Leadership Series Event Focuses on Strengths-Based Development

02/11/2016

Fifteen students from the St. John Fisher College School of Business recently had the opportunity to reflect on their strengths and talents during the third session of the Women’s Leadership Series, held on Friday, Feb. 5. Read More

Marketing Student Finishes Fourth in National Sales Competition

Marketing Student Finishes Fourth in National Sales Competition

12/09/2015

As a St. John Fisher College School of Business marketing major and strategic communications minor, it’s no surprise that Alexis Verone ’16 earned a fourth place finish in the TEKsystems Outbound Sales Competition. Verone stood out among the 250 college students participating in the competition, which took place throughout October and November. Read More

Fisher Alumna Shares “10 Body Language Habits of Successful People”

Fisher Alumna Shares “10 Body Language Habits of Successful People”

12/01/2015

Sometimes, it’s not what you say, it’s what you do. That’s the lesson Jill Knittel ´94, ´03 (MBA), shared with undergraduates during the Women’s Leadership Series luncheon, hosted by the School of Business on Thursday, Nov. 19. Read More

 

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