Why Study Marketing at Fisher?
Companies need great marketing to sell their products and services. Without it, they will fail. Marketing is a crucial function for all companies, large and small, across all business segments.
That's why a B.S. in Marketing is a gateway to so many challenging and rewarding careers today.
If you're interested in understanding buyer behavior, gathering and analyzing market information, communicating and building relationships with customers, and marketing products and services to domestic and international clients, marketing is the field for you!
Exciting New Curriculum
As part of the B.S. in Marketing, Fisher has developed new courses in Internet Marketing and in Supply Chain Systems to keep you on top of ever-changing market trends.
These new courses augment traditional courses such as Promotion, Selling, Buyer Behavior, and Market Research.
You'll also be able to take classes in fields such as Advertising and Public Relations through the Media and Communication department.
In 2013, Fisher's Collegiate Chapter of the American Marketing Association (AMA) won third and fourth place in two categories of the international "AMA Saves Lives" video competition, a year-long video competition aimed at increasing awareness of organ donation registration.
Fisher's club placed third for Most Video Views, and fourth for Most Videos Submitted.
The club also won the Collegiate Chapter of Excellence Award from the Rochester Chapter of the AMA in May 2013.
Accelerated Time to an M.B.A. Degree
As a Marketing major, you may qualify for the 4+1 M.B.A. program which would allow you to complete your M.B.A. degree within a year of your undergraduate degree.
Marketing Internships Spotlight
Katie Saxton '15
Katie Saxton spent the Spring 2015 semester as a Marketing Intern for Persuasive Communications, an advertising agency and marketing firm located in Pittsford, NY.
As part of her internship, Katie collaborated with coworkers to support several client projects that involved website edits, creation of newsletters, social media advertising campaigns, and directory submittals for the company. She regularly met with her supervisor to discuss her progress on deliverables and learning related to her responsibilities. Katie says that she was able to improve her business communication skills which will be critical to her future career.
She plans to pursue her M.B.A. at Fisher, with the hopes of working for a large company in a marketing position afterwards.