Why Study Marketing at Fisher?
Companies need great marketing to sell their products and services. Without it, they will fail. Marketing is a crucial function for all companies, large and small, across all business segments.
That's why a B.S. in Marketing is a gateway to so many challenging and rewarding careers today.
If you're interested in understanding buyer behavior, gathering and analyzing market information, communicating and building relationships with customers, and marketing products and services to domestic and international clients, marketing is the field for you!
Exciting New Curriculum
As part of the B.S. in Marketing, Fisher has developed new courses in Internet Marketing and in Supply Chain Systems to keep you on top of ever-changing market trends.
These new courses augment traditional courses such as Promotion, Selling, Buyer Behavior, and Market Research.
You'll also be able to take classes in fields such as Advertising and Public Relations through the Media and Communication department.
In 2013, Fisher's Collegiate Chapter of the American Marketing Association (AMA) won third and fourth place in two categories of the international "AMA Saves Lives" video competition, a year-long video competition aimed at increasing awareness of organ donation registration.
Fisher's club placed third for Most Video Views, and fourth for Most Videos Submitted.
The club also won the Collegiate Chapter of Excellence Award from the Rochester Chapter of the AMA in May 2013.
Accelerated Time to an MBA Degree
As a Marketing major, you may qualify for the 4+1 MBA program which would allow you to complete your MBA degree within a year of your undergraduate degree.
Marketing Internships Spotlight
Emma Neatour '15
Emma Neatour had a very unique internship experience as a Marketing Intern for Stacy K Floral, a small, up-and-coming flower shop located on scenic Park Avenue.
Although Emma worked for a floral shop instead of a marketing agency, she still learned and incorporated valuable skills such as client communication, product/service promotion, and social media content creation and execution. However, she also had the opportunity to assist in the floral bouquet construction process, the delivery process, and the daily duties for a small business operation.
Emma specifically worked to improve the shop's social media outreach using Facebook, Instagram, and Twitter. Her main focus was using these outlets in new and interesting ways to attract more customers by highlighting the floral work produced by the shop.
Emma said that she learned a lot about inventory, pricing, and how a store runs - all things she could learn in the classroom, but could only gain a real understanding of through real-world experience. She enjoyed the hands-on aspect of the job and the specific tasks she was involved with. She plans on interning until graduation in order to gain as much experience as possible before finding a position in the marking field.