Why Study Marketing at Fisher?
Companies need great marketing to sell their products and services. Without it, they will fail. Marketing is a crucial function for all companies, large and small, across all business segments.
That's why a B.S. in Marketing is a gateway to so many challenging and rewarding careers today.
If you're interested in understanding buyer behavior, gathering and analyzing market information, communicating and building relationships with customers, and marketing products and services to domestic and international clients, marketing is the field for you!
Exciting New Curriculum
As part of the B.S. in Marketing, Fisher has developed new courses in Internet Marketing and in Supply Chain Systems to keep you on top of ever-changing market trends.
These new courses augment traditional courses such as Promotion, Selling, Buyer Behavior, and Market Research.
You'll also be able to take classes in fields such as Advertising and Public Relations through the Media and Communication department.
In 2013, Fisher's Collegiate Chapter of the American Marketing Association (AMA) won third and fourth place in two categories of the international "AMA Saves Lives" video competition, a year-long video competition aimed at increasing awareness of organ donation registration.
Fisher's club placed third for Most Video Views, and fourth for Most Videos Submitted.
The club also won the Collegiate Chapter of Excellence Award from the Rochester Chapter of the AMA in May 2013.
Accelerated Time to an MBA Degree
As a Marketing major, you may qualify for the 4+1 MBA program which would allow you to complete your MBA degree within a year of your undergraduate degree.
Marketing Internships Spotlight
Marco Primerano '16
Marco Primerano is making the most of his college experience. He traveled the world during the spring semester of his sophomore year in the College's study abroad program. In Fall 2014, he gained valuable experience and real-world knowledge as a Communications Intern for Annese and Associates, Inc., an integrated communications firm that focuses on making connections and guiding innovations.
His internship gave him the opportunity to research trending technologies, develop a consistent social media plan to achieve a weekly quota of posts across the firm's various platforms, and draft blog posts highlighting the different ways the Internet is evolving.
Marco said he really enjoyed the behind-the-scenes look at social media interaction and learning about the different ways to communicate ideas and stay connected in a fast-paced work environment. And since he won't be graduating until May 2016, he plans to intern at several marketing communication firms in the Rochester area until then.