Why Study Marketing at Fisher?
Companies need great marketing to sell their products and services. Without it, they will fail. Marketing is a crucial function for all companies, large and small, across all business segments.
That's why a B.S. in marketing is a gateway to so many challenging and rewarding careers today.
If you're interested in understanding buyer behavior, gathering and analyzing market information, communicating and building relationships with customers, and marketing products and services to domestic and international clients, marketing is the field for you!
Exciting New Curriculum
As part of the B.S. in marketing, Fisher has developed new courses in internet marketing and in supply chain systems to keep you on top of ever-changing market trends.
These new courses augment traditional courses such as Promotion, Selling, Buyer Behavior, and Market Research.
You'll also be able to take classes in fields such as advertising and public relations through the Media and Communication Department.
Since its inception in 2010, Fisher's official AMA Student Collegiate Chapter has won several awards at the collegiate, regional, national, and international levels. These awards have raised recognition of the club with an irrevocable reputation of success.
The most recent chapter awards and accomplishments include third place for best communication of chapter activities in an exhibit competition, commendable mention in a vitaminwater case competition, and collegiate chapter excellence in communication, chapter planning, and community impact – all received from the 2015 International Collegiate Conference in New Orleans, Louisiana.
Marketing Club was named Student Government Association's Best Academic Club and received an Honorable Mention: Best Publicity award in 2014-15.
Accelerated Time to an MBA Degree
As a marketing major, you may qualify for the 4+1 MBA program which would allow you to complete your MBA degree within a year of your undergraduate degree.
Marketing Internships Spotlight
Alexis Verone '16
Alexis Verone, a marketing major and strategic communications minor, spent her final semester at Fisher as a public relations intern for Tipping Point Communications.
Over the course of the semester, Alexis gained experience writing press releases and media alerts, creating social media content calendars, monitoring media coverage, and assisting with press conferences and event coordination. One of the most important skills she developed was how to adapt her writing style for press releases, a skill she honed through the writing demands of the position.
"Prior to my internship, I was only exposed to PR through a couple of my classes for my minor," she recalled. "But now I have a taste of the lifestyle."
During her senior year, Alexis served as co-president of the SJFC/AMA collegiate chapter of the American Marketing Association and as a marketing specialist for the assistant dean of the School of Business. She plans to pursue a position with an advertising agency in the Rochester or Boston area.