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Chair: Dr. Hemant Sashittal
Office: Salerno 231
Phone: (585) 385-8088

Marketing Program

Why Study Marketing at Fisher?

Companies need great marketing to sell their products and services. Without it, they will fail. Marketing is a crucial function for all companies, large and small, across all business segments.

That's why a B.S. in marketing is a gateway to so many challenging and rewarding careers today.

If you're interested in understanding buyer behavior, gathering and analyzing market information, communicating and building relationships with customers, and marketing products and services to domestic and international clients, marketing is the field for you!

Exciting New Curriculum

As part of the B.S. in marketing, Fisher has developed new courses in internet marketing and in supply chain systems to keep you on top of ever-changing market trends.

These new courses augment traditional courses such as Promotion, Selling, Buyer Behavior, and Market Research.

You'll also be able to take classes in fields such as advertising and public relations through the Media and Communication Department.

Award-Winning Activities

Since its inception in 2010, Fisher's official AMA Student Collegiate Chapter has won several awards at the collegiate, regional, national, and international levels. These awards have raised recognition of the club with an irrevocable reputation of success.

The most recent chapter awards and accomplishments include third place for best communication of chapter activities in an exhibit competition, commendable mention in a vitaminwater case competition, and collegiate chapter excellence in communication, chapter planning, and community impact – all received from the 2015 International Collegiate Conference in New Orleans, Louisiana.

Marketing Club was named Student Government Association's Best Academic Club and received an Honorable Mention: Best Publicity award in 2014-15.

Accelerated Time to an MBA Degree

As a marketing major, you may qualify for the 4+1 MBA program which would allow you to complete your MBA degree within a year of your undergraduate degree.

Marketing Internships Spotlight

Katie Saxton

Katie Saxton '15

Katie Saxton spent the spring semester of her senior year as a marketing intern for Persuasive Communications, an advertising agency and marketing firm located in Pittsford, NY.

As part of her internship, Katie collaborated with coworkers to support several client projects that involved website edits, creation of newsletters, social media advertising campaigns, and directory submittals for the company. She regularly met with her supervisor to discuss her progress on deliverables and learning related to her responsibilities.

She plans to pursue her MBA at Fisher, with the hopes of working for a large company in a marketing position afterwards.


Latest Marketing News


Sashittal, DeMar Published in Harvard Business Review

Sashittal, DeMar Published in Harvard Business Review


Dr. Hemant C. Sashittal, chair of the Management/Marketing Department at the School of Business, along with recent graduate Mike DeMar ’15, recently had their study, “Building Acquaintance Brands via Snapchat for the College Student Market,” published in the Harvard Business Review. Read More


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