Why Study Marketing at Fisher?
Companies need great marketing to sell their products and services. Without it, they will fail. Marketing is a crucial function for all companies, large and small, across all business segments.
That's why a B.S. in Marketing is a gateway to so many challenging and rewarding careers today.
If you're interested in understanding buyer behavior, gathering and analyzing market information, communicating and building relationships with customers, and marketing products and services to domestic and international clients, marketing is the field for you!
Exciting New Curriculum
As part of the B.S. in Marketing, Fisher has developed new courses in Internet Marketing and in Supply Chain Systems to keep you on top of ever-changing market trends.
These new courses augment traditional courses such as Promotion, Selling, Buyer Behavior, and Market Research.
You'll also be able to take classes in fields such as Advertising and Public Relations through the Communications/Journalism department.
In 2013, Fisher's Collegiate Chapter of the American Marketing Association (AMA) won third and fourth place in two categories of the international "AMA Saves Lives" video competition, a year-long video competition aimed at increasing awareness of organ donation registration.
Fisher's club placed third for Most Video Views, and fourth for Most Videos Submitted.
The club also won the Collegiate Chapter of Excellence Award from the Rochester Chapter of the AMA in May 2013.
Connect with the Fisher Chapter's Facebook page for more information and photos!
Accelerated Time to an MBA Degree
As a Marketing major, you may qualify for the 4+1 MBA program which would allow you to complete your MBA degree within a year of your undergraduate degree.
Fisher's Collegiate Chapter of the American Marketing Association won two awards at the 2013 International Conference in New Orleans.