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Fisher’s Marketing Club Wins Big in New Orleans


Fisher’s Marketing Club Wins Big in New Orleans

St. John Fisher College’s American Marketing Association (AMA) Chapter recently attended the 34th American Marketing Association International Collegiate Conference in New Orleans, and brought home a total of six awards for work the chapter accomplished throughout the 2011-2012 academic year.

The group won four “AMA Saves Lives” awards for the fall 2011 and spring 2012 rounds of the competition, placing in 2nd, 3rd, and 4th place for videos created and distributed through YouTube centered around organ and tissue donation awareness. In addition, they won the Outstanding Marketing Week Activities Award for the Marketing Week they organized on campus last October, featuring several speaker sessions, professional workshops and career panels, and attracted over 110 participants from the campus and local community. And lastly, they won Outstanding Chapter Planning, with a perfect 10 score for their formal Chapter Plan submitted in early fall 2011. The awards also came with a cash prize totaling $550 for the chapter.

“I am incredibly proud of my students for their hard work and dedication over the entire 2011-2012 academic year. Their outstanding performance has now been recognized by the AMA at an international level,” said Dr. Monica Hodis, Assistant Professor of Management/Marketing, and the chapter’s faculty advisor. “Hearing the St. John Fisher College name announced six times during the awards ceremonies in a ballroom filled with 1,400 students and over 100 faculty advisors was an exhilarating experience.”

Hodis noted that the chapter competed head-to-head with 134 schools from across the nation, including the University of Wisconsin Whitewater, Texas State University San Marcos, and Ohio State University.

“Fisher’s Marketing Club is returning to campus not only victorious, but incredibly motivated and filled with energy and new ideas for the coming year,” she said.

Uwa Oduwa, the club's co-president, said the group participated in more events at the conference including a competition called "Strategic Allocation of Business Resources."

"Returning to the conference for the second year definitely reinforced our club's strengths and skills that we learned throughout the academic year. We took full advantage of the conference's resources including the career fair, keynote speakers, and workshop sessions for team building," she said.

“AMA Saves Lives” is a collegiate AMA initiative that encourages students across the nation to use social media to promote organ donation registration and awareness.

AMA Awards

(From L to R): Gloria Coan, Jessica Mayo, Jacqueline VanLaeken, Dr. Monica Hodis, Uwa Oduwa, Amanda Coffey, Elise Swackhamer, Chelsea Salitan, Chelsea Guererri, Austin Buckley.

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