Dr. Thomas Martin Key
Title: Assistant Professor
Office: Salerno 138
Phone: (585) 899-3812
Education: Ph.D., Business Administration (Marketing), Southern Illinois University
M.A., Cultural Anthropology, Southern Illinois University
B.A., Anthropology, Southern Illinois University
Dr. Key joined Fisher in fall 2012. He teaches Introduction to Marketing, Internet Marketing, Business-to-Business Marketing, and MBA level Marketing Concepts & Strategy. His research interests include marketing strategy, entrepreneurship, and small business marketing. Specifically, he has conducted research on marketing’s influence within the top management team, the impact of narrative structure on entrepreneurial investment pitches, and deterrence of counterfeit product offerings.