Marketing Program Requirements

Note: The Undergraduate Catalog contains the most detailed Marketing degree information including program requirements and course descriptions.

Requirements for the B.S. in Marketing

Business School core: (27)

• ACCT 101 - Principles of Accounting I
• ACCT 102 - Principles of Accounting II
• MGMT 203 - The Legal Environment of Business
• MGMT 211 - Managing Team and Organizational Behavior
• MKTG 221 - Introduction to Marketing
• FINA 315 - Introduction to Corporate Finance
• MGMT 357 - Information Technology Management
• MGMT 409 - Operations Management
• MGMT 432 - Strategic Management

One Globalization course chosen from: (3)

• ECON 340C - International Economic Policy
• MGMT 312 - International Business Management
• FINA 413 - International Banking and Finance

Marketing courses: (21)

• MKTG 324 - Marketing Research
• MKTG 325 - Integrated Marketing Promotion and Communication Management
• MKTG 327 - Buyer Behavior
• MKTG 344 - Personal Selling
• Three additional courses chosen from:
  • MKTG 410 - Supply Chain Systems
  • MKTG 414 - International Marketing
  • MKTG 415 - Internet Marketing
  • MKTG 418 - Business-to-Business Marketing
  • MKTG 486 - Special Topics in Marketing
  • MKTG 491 - Internship in Marketing

OPTION: You may include any one of the following in place of a marketing elective: COMM 270, 367, or 263

Liberal Arts and Science courses: (60)

• COMM 253 - Business Communication
• CSCI 150 - P4 Introduction to High Technology
• ECON 105C - P3 Introduction to Microeconomics
• ECON 106C - P3 Introduction to Macroeconomics
• ECON 221 - SQ Statistics I
• MSTI 130C* - SQ Mathematical Modeling and Quantitative Analysis
• REST 386D** - Morality in Business
• Additional Liberal Arts and Sciences courses to total 60 credits

*MATH 112C or 120C may be substituted for MSTI 130C
**PHIL 273C may be substituted for REST 386D

Total: (111)