News Detail

Students Win at American Marketing Association’s International Collegiate Conference

04/06/2011

St. John Fisher College's Marketing Club recently brought home two awards from the 33rd Annual American Marketing Association's (AMA) International Collegiate Conference, held in New Orleans March 24-26. The College's newly formed Marketing Club, advised by Dr. Monica Hodis, attended the conference alongside 1,300 students from schools across the country, including Hawaii and Puerto Rico.

"AMA Saves Lives," one of the initiatives of AMA's Collegiate division, sponsors a year-long video competition aimed at increasing awareness of organ donation registration.

Fisher's Marketing Club produced four videos, and each was recognized at the conference. The group won "Honorable Mention" in the "Best Video of the Month Nominee" category for Miracles. In addition, they won 3rd place in the "Number of Video Views" category, thanks to the total number of views for three videos, including: AMA Helps You Save Lives, Holiday Jingle for Saving Lives, and Organ Donation Awareness.

Student Katie Catalano said the conference was a great way for Fisher's Bittner School of Business to gain a presence among other esteemed business schools across the country. "Attending the conference was a very beneficial experience for our chapter. We attended various presentations and gained valuable information about how to improve our chapter moving forward."

The Club's co-executive vice president, Uwa Oduwa, said, "It was a great feeling when our school won two of the AMA SavesLives awards, since it was our first year attending the conference and we competed against much larger schools. We hope to make this an annual event so that future students can have the opportunity to experience all of the conference benefits."

The club also prepared an exhibit for the conference titled "Marketing Madness," which was particularly popular with the students attending, according to Hodis.

"I am extremely proud of the Marketing Club students for their accomplishments at the conference as well as here on campus, and all after less than 6 months of operation," said Hodis. "Many new AMA chapters struggle to simply establish themselves, and even if they make it to the conference, rarely get involved in any of the competitions. This experience earned positive nationwide exposure for Fisher among the students and faculty there, but, most importantly, it helps our students by building confidence, drive, and school spirit."

Hodis also noted that the group fundraised in order to attend the conference, and mentioned the support the club received from the Student Government Association and Bittner. She said plans are already underway for the chapter to have a full schedule of events for the 2011-2012 academic year, and they plan to be more involved in the AMA competitions as well as the Rochester community.

Fisher's College chapter of the AMA has been officially affiliated with the national organization since May 2010. The club's executive board was elected in September. Keep up with their news and events on Facebook. 

Uwa Oduwa, Jessica Mayo, Christine Martz, Gloria Coan, Daniel Crandall, Jacqueline Van Laeken, and Katie Catalano

Uwa Oduwa, Christine Martz, Dr. Monica Hodis, Jacqueline Van Laeken, and Gloria Coan