News Detail

Harvard Business Review Featuring Faculty Article

10/26/2012

Dr. Hemant Sashittal, Professor and Chair of the Department of Management/Marketing, has had an article selected by the Harvard Business Review for purchase on the publication’s website.

Sashittal’s article, “Strategies of Effective New Product Team Leaders,” co-written by Dr. Avan Jassawalla, Professor of Management, SUNY Geneseo, is the second article written by him that has been chosen by the publication in less than a month.

The article talks about a company’s new product team, the problems they confront, and the changes that must occur before cross-functional teamwork can accelerate new product development processes. According to the pair’s research and analysis, only a select few teams consistently act on cross-functional thinking, collaborative decision-making, and organization of new product workflow to make meaningful changes. Sashittal and Jassawalla also discuss the differences between more and less effective leaders.