What is Sport Management?
The rapidly growing sport industry and field of sport management is very broad, with jobs available in marketing, sales, and event management, as well as in segments of the business, from professional and intercollegiate athletics, to recreational facilities, and non-profit organizations.
Sport management programs provide business lessons specific to sport, offering a distinct advantage in a very competitive industry. Classes blending theory with practical examples and required field experiences provide the tools needed for successful careers in sport.
Why Study Sport Management?
Based on its blending of liberal arts and professional education, our Sport Management program produces graduates with the leadership, team-building, critical-thinking, and ethical decision-making skills needed to shape the future of the sport industry.
The program has been approved by the North American Society for Sport Management (NASSM) Program Review Council. Only one-quarter of all programs in North America have been approved by this group, demonstrating the quality of the Fisher experience.
As a top minor league sports market in the country, Rochester, has a range of practical opportunities for students right down the road from campus. In addition, Fisher is the summer home of the Buffalo Bills Training Camp, and in the summer of 2012, the Yankees AAA team played 37 games at Rochester's Frontier Field. With such varied and plentiful opportunities, you'll have experiences not afforded to other Sport Management programs.
Life as a Sport Management Major
Still unsure if the Sport Management program at Fisher is right for you? Check out the videos below showing how the major has impacted two current students.
Special thanks to Dr. Todd Sodano and his Introduction to Video Production class for creating these videos.
Sport Studies Department Mission
The Sport Studies Department seeks to develop in students the knowledge, skills and experience that will enable them to obtain a position in the sport management field. We indirectly serve the sport management industry and our stakeholders (academic community, practitioners, and alumni) by maintaining a program with high standards and expectations for faculty and students. Students are served directly by a broad-based curriculum that is grounded in the liberal arts and encourages critical analysis of the role of sport as business and the cultural and social significance of sport. Graduates of the program will be equipped to pursue advanced degrees and be effective change agents within the sport industry.
- Cultivate a foundation of content specific knowledge in the numerous fields within the sport industry (e.g. marketing, law, sponsorship), and the ability to generate and acquire the appropriate resources to be an informed practitioner.
- Provide an environment to practice and develop effective communication strategies and professionalism relevant to business practices.
- Within classroom and industry settings, provide applied learning opportunities through assignment and experiences that connect theory to practice.
- Provide a framework within which students will have opportunities to develop professional perspectives and network with industry practitioners.
- Instill in students the practice of critical thinking while considering ethical, social, and legal implications.
Sport Management Gallery
Check out all the great things our students and alumni are up to in our Sport Management Alumni photo gallery!
Sport Management News
05/14/2014A total of 50 graduating seniors were honored on Friday, May 9, when students, their families and friends, faculty, and staff gathered in the Cleary Family Auditorium for the annual President’s Awards Ceremony. The awards were presented by Dr. Donald Bain and members of the Fisher faculty. Read More
Michael Markinson '07
When I came to Fisher, I had no idea what I wanted to pursue as a career. I knew I loved sports and I wanted to study business. When I discovered that Fisher had a Sport Management degree, I knew the major would allow me to blend my two passions and that I had found the perfect fit.
At Fisher I was able to take a variety of classes that pertained to the world of sport business. Classes that addressed subjects such as marketing, public relations, finance and human resources provided me with a greater understanding of the industry as well as the impact the material has on various segments such as professional sports, collegiate athletics and even recreation management.
One of the great things about the program was the actual sport business experience you receive. The major has two experiential requirements that provide an opportunity to gain considerable practical experience before leaving Fisher. It is here that I found my connection with the program most beneficial. The department has an enormous number of alumni working in the industry as well as close ties with professionals connected to the field in Rochester and across the country. Taking advantage of these contacts allowed me to pursue internships with the Rochester Americans hockey organization and Red Wings Baseball team. These opportunities, coupled with the lessons I learned in the classroom, led to another internship with the Syracuse University Athletic department where, just months after graduation, I accepted a position as their Marketing and Special Events Coordinator.
After two years with the SU Athletic department, I was recruited by Sidearm Sports where we design websites for collegiate athletic departments and professional athletes. Who would have guessed that after earning my college degree that I would have found myself working in web design? It just goes to show you the variety of careers there are in the sport industry.
Mike Markinson is the Art Director for SIDEARM Sports.