What is Sport Management?
The rapidly growing sport industry and field of sport management is very broad, with jobs available in marketing, sales, and event management, as well as in segments of the business, from professional and intercollegiate athletics, to recreational facilities, and non-profit organizations.
Sport management programs provide business lessons specific to sport, offering a distinct advantage in a very competitive industry. Classes blending theory with practical examples and required field experiences provide the tools needed for successful careers in sport.
Why Study Sport Management?
Based on its blending of liberal arts and professional education, our Sport Management program produces graduates with the leadership, team-building, critical-thinking, and ethical decision-making skills needed to shape the future of the sport industry.
The program has been approved by the North American Society for Sport Management (NASSM) Program Review Council. Only one-quarter of all programs in North America have been approved by this group, demonstrating the quality of the Fisher experience.
As a top minor league sports market in the country, Rochester, has a range of practical opportunities for students right down the road from campus. In addition, Fisher is the summer home of the Buffalo Bills Training Camp, and in the summer of 2012, the Yankees AAA team played 37 games at Rochester's Frontier Field. With such varied and plentiful opportunities, you'll have experiences not afforded to other Sport Management programs.
Life as a Sport Management Major
Still unsure if the Sport Management program at Fisher is right for you? Check out the videos below showing how the major has impacted two current students.
Special thanks to Dr. Todd Sodano and his Introduction to Video Production class for creating these videos.
Sport Studies Department Mission
The Sport Studies Department seeks to develop in students the knowledge, skills and experience that will enable them to obtain a position in the sport management field. We indirectly serve the sport management industry and our stakeholders (academic community, practitioners, and alumni) by maintaining a program with high standards and expectations for faculty and students. Students are served directly by a broad-based curriculum that is grounded in the liberal arts and encourages critical analysis of the role of sport as business and the cultural and social significance of sport. Graduates of the program will be equipped to pursue advanced degrees and be effective change agents within the sport industry.
- Cultivate a foundation of content specific knowledge in the numerous fields within the sport industry (e.g. marketing, law, sponsorship), and the ability to generate and acquire the appropriate resources to be an informed practitioner.
- Provide an environment to practice and develop effective communication strategies and professionalism relevant to business practices.
- Within classroom and industry settings, provide applied learning opportunities through assignment and experiences that connect theory to practice.
- Provide a framework within which students will have opportunities to develop professional perspectives and network with industry practitioners.
- Instill in students the practice of critical thinking while considering ethical, social, and legal implications.
Sport Management Gallery
Check out all the great things our students and alumni are up to in our Sport Management Alumni photo gallery!
Sport Management News
03/19/2014They aren’t the top two Spring Break destinations for most college students, but they were for 21 students in Dr. Todd Harrison’s “International Cultures and Sport – England and Ireland” class this year. Read More
Geoff Cook '05
When I first began my college search, I was undecided on what career path I would take and what school could take me there. Following an informative presentation by the department chair, I was convinced that Sport Management was the major for me. The impressive array of challenging courses, talented professors, and strong relationships with such organizations as the Rochester Red Wings (Triple-A affiliate of the Minnesota Twins), the Rochester Americans (AHL affiliate of the Florida Panthers) and the Buffalo Bills, moved St. John Fisher College to the top of my list. This even before considering other nationally recognized and respected institutions of the Catholic tradition that host the major.
Throughout my years at Fisher, I was regularly pushed to achieve my very best with the main objective of finding not just a job in the sport industry, but a job I would love after graduation. The gifted professors were never shy about sharing their experiences, good or bad, to better shape students' expectations and goals for post graduation. Professors such as Scott Bryson devoted himself to making sure every student gained the necessary field experience and contacts they needed to not just make an educated decision about their future in sports, but to secure a position based on that experience. Their never-ending list of contacts and alumni made finding a practicum and internships easy and exciting. The possibilities were endless.
My experience and education at Fisher led to my current position of Marketing Coordinator at Watkins Glen International. I never imagined at graduation that I would work in the motorsports industry, but the Sport Management program at Fisher prepared me for a successful career in any sport. Unlike some colleges, the professors at Fisher continue to stay in touch post graduation, whether to recommend a position or to just say hello. That constant contact and the on-going relationship with the College prompts me to return every year. At my most recent visit, I brought NASCAR Sprint Cup Series driver Greg Biffle to Buffalo Bills Training Camp as part of a media tour to promote a race in August. Standing on the field in Growney Stadium, I couldn't help but think of where I'd be today had I not chosen to become a Sport Management major at St. John Fisher College.
Geoff Cook is Marketing Coordinator for Watkins Glen International.