Contact Sport Management

Interim Chair: Emily Dane-Staples
Phone: (585) 899-3803

Sport Management

What is Sport Management?

The rapidly growing sport industry and field of sport management is very broad, with jobs available in marketing, sales, and event management, as well as in segments of the business, from professional and intercollegiate athletics, to recreational facilities, and non-profit organizations.

Sport management programs provide business lessons specific to sport, offering a distinct advantage in a very competitive industry. Classes blending theory with practical examples and required field experiences provide the tools needed for successful careers in sport.

Why Study Sport Management?

Based on its blending of liberal arts and professional education, our Sport Management program produces graduates with the leadership, team-building, critical-thinking, and ethical decision-making skills needed to shape the future of the sport industry.

The program has been approved by the North American Society for Sport Management (NASSM) Program Review Council. Only one-quarter of all programs in North America have been approved by this group, demonstrating the quality of the Fisher experience.

As a top minor league sports market in the country, Rochester, has a range of practical opportunities for students right down the road from campus. In addition, Fisher is the summer home of the Buffalo Bills Training Camp, and in the summer of 2012, the Yankees AAA team played 37 games at Rochester's Frontier Field. With such varied and plentiful opportunities, you'll have experiences not afforded to other Sport Management programs.

If you have any questions or would like to request more information please contact any member of our department faculty or fill out our online Sport Management Question Form.

Life as a Sport Management Major

Still unsure if the Sport Management program at Fisher is right for you? Check out the videos below showing how the major has impacted two current students.

Special thanks to Dr. Todd Sodano and his Introduction to Video Production class for creating these videos.

Sport Studies Department Mission

The Sport Studies Department seeks to develop in students the knowledge, skills and experience that will enable them to obtain a position in the sport management field. We indirectly serve the sport management industry and our stakeholders (academic community, practitioners, and alumni) by maintaining a program with high standards and expectations for faculty and students. Students are served directly by a broad-based curriculum that is grounded in the liberal arts and encourages critical analysis of the role of sport as business and the cultural and social significance of sport. Graduates of the program will be equipped to pursue advanced degrees and be effective change agents within the sport industry.

Department Goals

  1. Cultivate a foundation of content specific knowledge in the numerous fields within the sport industry (e.g. marketing, law, sponsorship), and the ability to generate and acquire the appropriate resources to be an informed practitioner.
  2. Provide an environment to practice and develop effective communication strategies and professionalism relevant to business practices.
  3. Within classroom and industry settings, provide applied learning opportunities through assignment and experiences that connect theory to practice.
  4. Provide a framework within which students will have opportunities to develop professional perspectives and network with industry practitioners.
  5. Instill in students the practice of critical thinking while considering ethical, social, and legal implications.

Sport Management Gallery

Check out all the great things our students and alumni are up to in our Sport Management Alumni photo gallery!

Sport Management Alumni

Sport Management News


Exchanging Courses and Lives


If Sport Management students walk by Dr. Todd Harrison’s office, they will see someone inside, but it won’t be him. Instead, they will see Dr. Jean McArdle from the Waterford Institute of Technology (WIT) in Waterford, Ireland, who has exchanged her faculty role with Harrison this semester. McArdle will teach some of Harrison’s classes here, while he has hit the ground running in Ireland teaching some of her course load. Read More


Alumni Profile

Libby Woodruff '10

Libby Woodruff

The sport industry is a tough and competitive field that relies not only on what you know but, maybe more importantly, who you know. That reality, and the importance of getting experience, is something the Sport Management faculty and staff drive into every student that passes through the program.  Throughout my four years at Fisher, networking and its importance was discussed in every sport class I took. The value of it was repeated constantly and I credit it, in large part, for where I am today.

Unlike other programs, Sport Management majors at Fisher are required to complete both a 120 hour practicum and a 400 hour internship. Those hours may seem a little lofty, but in the industry the experience is truly valuable. So much of the sport business is learned through real-life experiences and that is something Fisher really emphasizes through their classes as well as through countless opportunities to volunteer and travel to such things as conferences and sport organizations outside of Rochester.

As an undergrad, I completed my internship with the Monroe County Sports Commission under the direction of the Director of Operations who was also a Fisher grad. Having that field experience towards the end of my four years allowed me to tie together all the lessons I had learned in the classroom and put me in a position for a full-time job. Upon completion of my 400 hours, I kept in touch with the organization and a year later I received a call encouraging me to apply for an opportunity that had just opened up.  It certainly meant a great deal to me that the MCSC would entertain the thought of hiring me a full year after completing my internship.

Someone once said to me, the sport industry is a lot about who you know but also who knows you. I wouldn’t be in the position I am today if Fisher didn’t have a solid reputation for producing highly qualified graduates that have gained tremendous experience in the field during their years in the program. I am a prime example of how truly important it is to take pride in yourself, your work, and have a résumé with plenty of experience. With patience and persistence, you too will land a career in the sport industry. 

Libby Woodruff is the Director of Communications, Operations and Visitor Services for the Monroe County Sports Commission.


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