What is Sport Management?
The rapidly growing sport industry and field of sport management is very broad, with jobs available in marketing, sales, and event management, as well as in segments of the business, from professional and intercollegiate athletics, to recreational facilities, and non-profit organizations.
Sport management programs provide business lessons specific to sport, offering a distinct advantage in a very competitive industry. Classes blending theory with practical examples and required field experiences provide the tools needed for successful careers in sport.
Why Study Sport Management?
Based on its blending of liberal arts and professional education, our Sport Management program produces graduates with the leadership, team-building, critical-thinking, and ethical decision-making skills needed to shape the future of the sport industry.
The program has been approved by the North American Society for Sport Management (NASSM) Program Review Council. Only one-quarter of all programs in North America have been approved by this group, demonstrating the quality of the Fisher experience.
As a top minor league sports market in the country, Rochester, has a range of practical opportunities for students right down the road from campus. In addition, Fisher is the summer home of the Buffalo Bills Training Camp, and in the summer of 2012, the Yankees AAA team played 37 games at Rochester's Frontier Field. With such varied and plentiful opportunities, you'll have experiences not afforded to other Sport Management programs.
Life as a Sport Management Major
Still unsure if the Sport Management program at Fisher is right for you? Check out the videos below showing how the major has impacted two current students.
Special thanks to Dr. Todd Sodano and his Introduction to Video Production class for creating these videos.
Sport Studies Department Mission
The Sport Studies Department seeks to develop in students the knowledge, skills and experience that will enable them to obtain a position in the sport management field. We indirectly serve the sport management industry and our stakeholders (academic community, practitioners, and alumni) by maintaining a program with high standards and expectations for faculty and students. Students are served directly by a broad-based curriculum that is grounded in the liberal arts and encourages critical analysis of the role of sport as business and the cultural and social significance of sport. Graduates of the program will be equipped to pursue advanced degrees and be effective change agents within the sport industry.
- Cultivate a foundation of content specific knowledge in the numerous fields within the sport industry (e.g. marketing, law, sponsorship), and the ability to generate and acquire the appropriate resources to be an informed practitioner.
- Provide an environment to practice and develop effective communication strategies and professionalism relevant to business practices.
- Within classroom and industry settings, provide applied learning opportunities through assignment and experiences that connect theory to practice.
- Provide a framework within which students will have opportunities to develop professional perspectives and network with industry practitioners.
- Instill in students the practice of critical thinking while considering ethical, social, and legal implications.
Sport Management Gallery
Check out all the great things our students and alumni are up to in our Sport Management Alumni photo gallery!
Sport Management News
09/11/2014If Sport Management students walk by Dr. Todd Harrison’s office, they will see someone inside, but it won’t be him. Instead, they will see Dr. Jean McArdle from the Waterford Institute of Technology (WIT) in Waterford, Ireland, who has exchanged her faculty role with Harrison this semester. McArdle will teach some of Harrison’s classes here, while he has hit the ground running in Ireland teaching some of her course load. Read More
Rob Crean '06
The Sport Management program provides students with a unique combination of classroom learning, group projects and real-world experience. In addition to the traditional classroom setting, students also get exposed to the sports industry through a healthy dose of guest speakers and internship opportunities. Because the field of sport management is constantly evolving, the faculty at Fisher understands that the curriculum cannot be taught strictly through tests and textbooks.
Years after graduating with a degree in Sport Management, I continue to draw on the lessons and experiences I had at Fisher on a daily basis. During my time in the program, I grew as both a student and a person, developing confidence in myself and critical thinking skills as a result of numerous presentations, group meetings and internships. In addition, the faculty's constant emphasis on professionalism stays with students well after they leave Fisher. The most beneficial aspect of the program for me was the continuous encouragement and support from the staff when it came to pursuing internships. They truly want each student in the program to be in position to find a job in the student's area of interest immediately following graduation, and in many cases, they have been successful in doing so.
My professional career path has been a direct result of an internship I completed during my senior year, volunteer work I did in the Fisher athletic department, and skills I developed in the Sport Management curriculum. Wherever my career takes me in the future, I'll know that Fisher is where the foundation was built.
Rob Crean is the Director of Public Relations for the Rochester Americans, the AHL affiliate for the Buffalo Sabres.