Media and Communication News Detail

Sarachan Presents at iConference

02/17/2012


Sarachan Presents at iConference

Jeremy Sarachan, assistant professor of Communication/Journalism, served as a presenter at the 2012 iConference, which was held on February 8 and 9 in Toronto.

Sarachan presented a poster entitled, “Exploring the Virtual Toy Box, Virtual Worlds and Young Children.”

His research analyzed virtual spaces such as Club Penguin, and the characteristics that motivate children to use them. He found that children tend to focus on specific and age-appropriate activities, and generally like to explore those spaces. Younger children prefer short, casual games while older children are drawn to opportunities for creativity.

There was little interest in the social aspects of the games, Sarachan says, despite the widespread belief that these worlds serve as an introduction to social networking.

The iConference is an annual gathering of information scholars, researchers, and practitioners who share a passion for making a difference through the study of people, information, and technology. This year's event was sponsored by the University of Toronto's Faculty of Information.


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