Professional Activities on Campus

Campus Media Organizations

As a media and communication major, you are encouraged to get involved in campus media organizations as a way to build your resume and portfolio.

Each of the following activities is open to you from your first day on campus. No prior experience is needed and all are welcome to participate, regardless of major.

Cardinal Television

Cardinal Television offers students the opportunity to produce shows for our cable station that can be viewed in homes throughout the Rochester area. The shows are also posted to our LiveStream and YouTube Channels. Students pursue both on-air roles and behind the scene responsibilities, including producer, director, floor manager, writer, editor, and control room operator. Student field productions are also broadcast and streamed on Cardinal Television.

Cardinal Television broadcasts 24/7 during the academic year. Programming can be viewed on cable channel 12 and via CTV online.

Students may receive credit for one semester of work on Cardinal Television (3 credits) if they are the primary producer of a show. Previous experience on Cardinal Television is required to take advantage of this opportunity.

Cardinal Media

The Cardinal Courier Magazine and Cardinal Courier Online offer students the opportunity to work as professional journalists, with a focus on writing, social media, photography, and video.

Campus publications have been recognized for excellence with several awards from the Columbia Scholastic Press Association and the New York Press Association.

Students may receive credit for one semester of work on Cardinal Media (3 credits). Editors additionally may receive one credit/semester over three semesters. Many students remain involved with Cardinal Media throughout their collegiate career.

PRIMA

Students interested in public relations, advertising, and marketing join PRIMA, Fisher's student-run firm. Clients include Rochester-area non-profits, small businesses, and government agencies. Account executives, strategists, writers, photographers, social media experts, designers, and analysts are needed.

Students may receive credit for three semesters of work on PRIMA (1 credit each semester).

PRSSA

The Public Relations Student Society of America (PRSSA) gives students the opportunity to learn more about the PR profession through networking and professional development.

Students have access to regional and international conferences where they can learn about the latest innovations in the field and begin building their network of contacts.

Cardinal Freelancers

Students who have developed their skills as writers, web designers, video producers, and media management professionals may join Cardinal Freelancers. The group represents a network of Fisher students and recent alums pursuing freelance work through an online presentation of their portfolio and skills. All financial agreements are handled between a client and the student. The Department of Media and Communication provides workshops in freelancing, including how to write contracts, present professional work, and organize tax information.

Digital Cultures Club

Students interested in interactive media, robotics, and video games meet to network, take field trips to local museums and businesses, and run events (often gaming marathons) to raise money for local charities.

Media and communication majors also get involved in the Student Government Association (SGA) and the Student Activities Board (SAB), as well as any of the other over 70 clubs and organizations on campus.

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