Media and Communication

Media is Everywhere

Text, video, and images fill our lives via smartphones, computers, television, film, radio, and print. As a student in the Media and Communication (MAC) Department, you'll learn how to effectively produce content that can be consumed on multiple devices and media by a variety of audiences, creating messages that inform, enlighten, and persuade.

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Careers of the Future

Fisher's MAC department will prepare you to be successful in jobs that don't exist yet. You'll become a proficient writer, professional speaker, and a technologically capable practitioner. You'll understand how to analyze media content, weigh ethical problems that arise in the media, and tell effective stories.

The Media and Communication department's B.A. in Media and Communication is an ideal liberal arts major, requiring you to understand sociological, economic, psychological, and aesthetic principles underlying the field while simultaneously using that knowledge to create media.

With these skills and carefully chosen electives and internship opportunities, you can prepare for numerous careers, including:

  • Video producer
  • Web Designer
  • Documentary or Fiction Video Producer
  • Online or print journalist
  • Social media manager
  • Advertising Copywriter
  • Specialist in strategic communication

You will also be prepared to pursue graduate work in communication, film, information science, law, business and higher education administration, as well as professional and academic studies in communication.

The Value of Personal Attention

The faculty in the MAC department at Fisher will know you as an individual. Our classes are small. Most courses enroll between 15-20 students, with the range for all classes between 8 and 25 students.

Fisher's MAC faculty are known for their dedication to students and act as both teachers and mentors. We will help you work through your career choices, encourage you to pursue new opportunities through on-campus activities and internships, and help you target your experiences to your interests and abilities.

A Program of Tradition and Innovation

The Department of Media and Communication has won high praise from communication professionals. Fisher MAC alumni form a network of contacts for recent grads that can aid in finding internships and positions in upstate New York and across the country.

Every major broadcast station and newspaper in Rochester has recent Fisher grads working as reporters, sports writers, anchors, producers, sales representatives, and promotions executives.

Recent Fisher MAC grads work at major Rochester advertising and public relations agencies, corporations, hospitals, colleges, and non-profit organizations as account executives, copywriters, sports information specialists, and special events coordinators.

Learn more about the MAC department's successful alumni!

State of the Art Facilities

As a student in the Media and Communication department, you'll enjoy a close relationship with the TV Lab, with access to the digital television studio, portable video equipment, and digital editing bays.

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The Mac Lab includes the full Adobe Creative Suite for graphic, web, and interactive design. The computers are equipped with Final Cut Pro and After Effects for video editing and special effects creation. The lab also includes software for coding and app building.

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Hands-on learning in the Communication/Journalism Department

MAC News

 

Proietti ’67 to Serve as Guest Lecturer for February First Friday Lecture

Proietti ’67 to Serve as Guest Lecturer for February First Friday Lecture

01/21/2015

Tom Proietti ’67, Resident Scholar in Media at Fisher, will serve as the first lecturer in the 2015 Spring First Friday Lecture Series when he presents, “The British Broadcasting Corporation (BBC) and its Influence on American Television.” The lecture will take place on Friday, February 6, in the Joseph S. Skalny Welcome Center Board Room at 10:00 a.m., and will include a 9:00 a.m. mass followed by breakfast. Read More

Countdown to Commencement: Trisha Sanfilippo

Countdown to Commencement: Trisha Sanfilippo

01/20/2015

It’s that time of year again when seniors start to count down to the big day—Commencement. In honor of that countdown, we always kick off our annual “Countdown to Commencement” video series, where we feature one senior each week who was nominated by a member of the faculty or staff for their accomplishments during their time at the College. Our first featured senior is Trisha Sanfilippo, Media and Communication major, who was nominated by Kelly Powell, Residence Director of Founders and Michaelhouse Halls. Read More

 

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