Media and Communication
Media is Everywhere
Text, video, and images fill our lives via smartphones, computers, television, film, radio, and print. As a student in the Media and Communication (MAC) Department, you'll learn how to effectively produce content that can be consumed on multiple devices and media by a variety of audiences, creating messages that inform, enlighten, and persuade.
Careers of the Future
Fisher's MAC department will prepare you to be successful in jobs that don't exist yet. You'll become a proficient writer, professional speaker, and a technologically capable practitioner. You'll understand how to analyze media content, weigh ethical problems that arise in the media, and tell effective stories.
The department's B.A. in media and communication is an ideal liberal arts major, requiring you to understand sociological, economic, psychological, and aesthetic principles underlying the field while simultaneously using that knowledge to create media.
With these skills and carefully chosen electives and internship opportunities, you can prepare for numerous careers, including:
- Video producer
- Web Designer
- Documentary or Fiction Video Producer
- Online or print journalist
- Social media manager
- Advertising Copywriter
- Specialist in strategic communication
You will also be prepared to pursue graduate work in communication, film, information science, law, business and higher education administration, as well as professional and academic studies in communication.
The Value of Personal Attention
The faculty in the MAC department at Fisher will know you as an individual. Our classes are small. Most courses enroll between 15-20 students, with the range for all classes between 8 and 25 students.
Fisher's MAC faculty are known for their dedication to students and act as both teachers and mentors. We will help you work through your career choices, encourage you to pursue new opportunities through on-campus activities and internships, and help you target your experiences to your interests and abilities.
A Program of Tradition and Innovation
The Department of Media and Communication has won high praise from communication professionals. Fisher MAC alumni form a network of contacts for recent grads that can aid in finding internships and positions in upstate New York and across the country.
Every major broadcast station and newspaper in Rochester has recent Fisher grads working as reporters, sports writers, anchors, producers, sales representatives, and promotions executives.
Recent Fisher MAC grads work at major Rochester advertising and public relations agencies, corporations, hospitals, colleges, and non-profit organizations as account executives, copywriters, sports information specialists, and special events coordinators.
Learn more about the MAC department's successful alumni!
State of the Art Facilities
As a student in the media and communication program, you'll enjoy a close relationship with the TV Lab, with access to the digital television studio, portable video equipment, and digital editing bays.
The Mac Lab includes the full Adobe Creative Suite for graphic, web, and interactive design. The computers are equipped with Final Cut Pro and After Effects for video editing and special effects creation. The lab also includes software for coding and app building.